Routine changes take too much work
Adding a page, updating a template, or changing ordinary content requires workarounds, developer help, or a request to someone outside the team.
The problem
The website no longer keeps up with what the business needs.
Traffic, content, customers, data, or workflows may already be worth preserving. Routine changes take more effort than they should, new work no longer fits cleanly, and important changes are harder to make without affecting something else.
New work no longer fits cleanly
Features, integrations, or publishing requirements keep creating exceptions because the current site was not built for them.
It is hard to tell what a change will affect
URLs, content, forms, integrations, and existing functionality are connected closely enough that one change can create problems somewhere else.
What kind of work is needed
Different problems need different kinds of work.
We match the project to the problem: a rebuild, platform change, specific feature, or traffic and ranking recovery. When several connected parts need to change together, a rebuild may be the right project; otherwise, we start smaller.
Website Rebuild
Projects from $15,000
Rework the site's structure, design, content, workflows, and connected systems when several website problems need to be solved together.
Review Website RebuildPlatform Migration
Projects from $15,000
Move the site to a better CMS, framework, or architecture while preserving the content, data, URLs, and functionality that still work.
Review Platform MigrationFeature Development
Projects from $7,500
Add a specific capability such as search, accounts, dashboards, tools, automation, or an integration without replacing a platform that still works.
Review Feature DevelopmentTraffic & Ranking Recovery
Projects from $1,500
Find the cause of lost rankings, clicks, impressions, or indexed visibility before making another major change.
Review Traffic & Ranking RecoveryWhat we protect
Change the website without losing what already works.
A rebuild should preserve the URLs, content, data, integrations, and business-critical paths that still matter.
Important URLs & Search Visibility
Keep valuable pages accessible, map redirects where URLs change, and preserve the internal links and metadata that help search engines understand the site.
Content & Resources
Carry forward the pages, articles, files, and structured content that people already use or that the business still needs.
Accounts & Data
Where the site handles accounts or customer records, preserve the data, permissions, and workflows people rely on to access and use it.
Integrations & Workflows
Document and reconnect the forms, APIs, connected systems, routing, and business rules that make the website work beyond its visible pages.
Analytics & Measurement
Preserve analytics, conversion events, dashboards, and reporting so the business can compare performance before and after the change.
Revenue-Critical Paths
Identify the pages, forms, product paths, applications, signups, and inquiries that turn website activity into business value.
Who this is for
For businesses with an established website.
The site already supports some combination of traffic, customers, content, data, workflows, or revenue. A specific problem is making it harder to operate, improve, or extend.
A good fit
The website is already part of how the business attracts visitors, publishes content, serves customers, or generates revenue, but a specific problem is making that work harder to maintain or improve.
- Established business with an existing website
- Existing traffic, customers, content, data, workflows, or revenue
- A defined problem involving the site, platform, capability, or organic visibility
- Someone on the team owns the project
- Access to the current website and relevant systems
Not the right fit
This is not for a new startup idea, a basic five-page brochure site, small miscellaneous edits, ongoing staff augmentation, ecommerce storefront development, or local SEO and paid media management.
- New startup idea
- Basic five-page company website
- Ecommerce storefront build
- Small miscellaneous website edits
- Ongoing developer-for-hire work or staff augmentation
- Local SEO or paid media
Common questions
Questions before you choose a project
Answers about which service fits, whether the current platform can stay, and what Valiance needs from your team.
What counts as an established business?
It is a business with important website assets already in place: traffic, customers, content, rankings, data, revenue, users, or operational workflows. Company size matters less than whether the website already plays a real role in the business.
Do you only work with WordPress websites?
No. We work with the existing CMS or framework when it still fits the business. If the current platform is creating the constraint, we may recommend a migration. WordPress is one option, not a requirement.
Do we have to rebuild everything?
No. We identify what is working, what must be preserved, and what is causing the problem before recommending a project. A rebuild is only appropriate when connected problems make smaller changes insufficient.
How do you decide which service we need?
We start with what is actually limiting the site. If the website’s structure, experience, and connected systems all need coordinated change, a Website Rebuild may fit. If the site works but the CMS or platform is limiting it, Platform Migration may be enough. If the platform is healthy and one specific capability is missing, Feature Development is usually the better fit. If rankings, clicks, or indexed visibility have fallen, we diagnose that problem before recommending a major change.
Can you work alongside our internal developer or technical team?
Yes. We can work with the people who know the current system, make decisions with your team, and take responsibility for a defined project. We do not need to replace your internal developer or take over the whole department.
What will you need from our team?
We usually need access to the current website and relevant systems, one person who owns the project internally, subject-matter input when needed, and feedback at agreed review points.
Free website review
Request a practical first look at your website.
Tell us where the site is making the business harder to run. We will review what is holding it back and follow up with a practical next step.